Today’s sales PRO TIP comes from QuickBooks and the great Dale Carnegie:

“Arouse an ‘eager want.’ It almost sounds poetic. Carnegie cited Harry A. Overstreet as the originator of this idea. Overstreet said, ‘Action springs from what we fundamentally desire.’ If you own a bait store, understand that customers do not desire night crawlers; they desire catching fish. Pitch accordingly.”

http://quickbooks.intuit.com/r/marketing/9-sales-tips-from-dale-carnegie/